What: Explore Brighton Howell Area Annual Partner Meeting
When: Wednesday, February 14, 2024
Where: Block Brewing Company Howell
1140 S Michigan Ave, Howell, MI 48843
Time: 11:30 am – Registration & Networking
12:00 pm – 1:30 pm – Luncheon & program
Join us to hear more about Livingston County Convention & Visitor Bureau highlights, 2023 accomplishments, and a look into 2024 initiatives. Stay informed with Pure Michigan Travel Updates featuring insights from Kelly Wolgamott, MEDC Director of Marketing. Plus, join a dynamic conversation with MI Playground on social media, delving into the ever-evolving contemporary landscape.
REGISTRATION IS CLOSED
Tourism Ambassador:
This category recognizes that our tourism industry employees and volunteers elevate Livingston County as a tourism destination. Explore Brighton Howell Area (EBHA) Certified Tourism Ambassador Program (CTA) launched in December 2022. This person may have completed the EBHA CTA certification or plans to do so. This person possesses an in-depth knowledge of Livingston County and its attractions, exemplifies excellence in hospitality and customer service, and promotes the CTA ideal of ensuring that every visitor has a positive and memorable experience.
The evaluation and criteria should include as many of the following as possible:
- How did this nominee help create a positive experience for a visitor in Livingston County?
- How did this nominee go beyond customer service expectations?
- How did this person share their knowledge of our area to ensure a memorable experience?
- Letters, comments, or reviews from customers highlighting how this person contributed to their experience?
CTA Business:
This award recognizes commitment to exemplary service in the Hospitality and Tourism industry in the year 2023 through the Certified Tourism Ambassador Program. Businesses in this category have been role models for service in the area and certified at least one of their staff as a Certified Tourism Ambassador. The evaluation and criteria should include the following:
- Provide an overview of the business/service as it relates to the tourism product of the area.
- Describe a rationale for the business to be highlighted as an outstanding business.
- Provide an overview of the positive economic and cultural impact of this business.
- Describe the service strategies used to differentiate this business.
Changemaker of the Year:
The Changemaker of the Year is an individual or business that is innovative, impactful and effects positive change in the hospitality and tourism community of Livingston County.
- How did this nominee innovate?
- How did this nominate impact our hospitality and tourism community?
- In what whys did this nominee effect positive change?
- How did this nominee go beyond customer service expectations?
- Letters, comments, or reviews from customers in support of the nomination.
Hospitality with Heart:
This award recognizes a business performing above and beyond in the spirit to serve and provide outstanding hospitality while promoting Livingston County.
- What makes this business a star?
- How did the business go above and beyond in providing outstanding hospitality?
- Letter, comments, or reviews from customers complimenting the business and service provided.
Speakers:
Andy Behling,
Co-Founder of MI Playground
Andy Behling, Co-Founder of MI Playground, is an adventure-seeking, coffee-drinking, father of 2. Andy believes that success on social media is equal parts strategy and quality content. With 17 years of marketing experience, Andy joined thefacebook.com in 2004 and has had a passion for social media ever since.
Nick Behling,
Co-Founder of MI Playground
Nick Behling, Co-Founder of MI Playground, is an adventurer, creator, and weird thought thinker. Nick starts every day asking, “What am I going to make today?”
Fueled by coffee and a desire to create, Nick’s passion for content has led to endless unique experiences. Nick has 12 years of experience in creating content for the travel and resort industry, and he uses his technical know-how and social media expertise to create powerful stories that breathe life into marketing.
Kelly Wolgamott,
Interm Vice President, Pure Michigan
Kelly Wolgamott is the Director of Marketing for Travel Michigan at the Michigan Economic Development Corporation, where she leads the travel marketing efforts for the award-winning Pure Michigan campaign. Kelly oversees the management of the Pure Michigan brand both nationally and internationally, including consumer insights, digital marketing, creative development, agency management, and marketing effectiveness, working in close collaboration with tourism industry stakeholders throughout Michigan.
She previously served in marketing and public relations roles with General Motors and, advertising agency, Leo Burnett Worldwide.
Topics:
Creating Impactful Content and Today’s Social Media Landscape
This presentation will provide practical tips for creating impactful content that modern-day storytelling and social media require while sharing content created in the area. Learn more about ways to fill your video content library and how vertical video integrates into social media with a “Show and Tell” theme. We will also take a look into today’s social media landscape by looking at popular platforms and what type of content they currently prefer.
Sponsors:
