About Explore Brighton Howell Area
Explore Brighton Howell Area is the public-facing brand of the Livingston County Convention & Visitors Bureau (LCCVB), the official destination marketing organization for Livingston County, Michigan. We inspire travel, support local businesses, and showcase the places, people, and experiences that make our destination unique. By promoting the region to leisure travelers, meeting planners, sports organizers, and group tours, we help drive sustainable tourism that strengthens our local economy and enhances our communities.
Welcome to the Brighton Howell Area, where outdoor adventure, small-town charm, and vibrant downtowns come together in the heart of Southeast Michigan.
Made up of the communities of Brighton, Fowlerville, Hartland, Hell, Howell, Pinckney, and Whitmore Lake, our destination offers an "Up North" experience without the long drive. Explore 50,000+ acres of parks, 123 miles of trails, 184 lakes, award-winning downtowns, local dining, unique shopping, and year-round events, all within easy reach of Detroit, Ann Arbor, and Lansing.
Our Mission:
Explore Brighton Howell Area is the official destination marketing authority promoting and developing the visitor experience to targeted leisure, business, and group travel segments for sustainable community economic growth and quality of place.
Our Vision:
As a brand-driven destination leader, Explore Brighton Howell Area focuses on productive community leisure/outdoor recreation and meetings/sports event marketing and development, and influential stakeholder advocacy efforts.
Our Commitment:
- The official destination marketing organization for Livingston County
- Focused on promoting tourism, events, and local experiences
- Dedicated to driving economic impact through visitation
- A connector between visitors, businesses, and communities
- A champion for year-round recreation and exploration