About Explore Brighton Howell Area
Explore Brighton Howell Area is the public-facing brand of the Livingston County Convention & Visitors Bureau (LCCVB), the official destination marketing organization for Livingston County, Michigan. We inspire travel, support local businesses, and showcase the places, people, and experiences that make our destination unique. By promoting the region to leisure travelers, meeting planners, sports organizers, and group tours, we help drive sustainable tourism that strengthens our local economy and enhances our communities.
Our Mission:
Explore Brighton Howell Area is the official destination marketing authority promoting and developing the visitor experience to targeted leisure, business, and group travel segments for sustainable community economic growth and quality of place.
Our Vision:
As a brand-driven destination leader, the Livingston County Convention & Visitors Bureau focuses on productive community leisure/outdoor recreation and meetings/sports event marketing and development, and influential stakeholder advocacy efforts.
Our Commitment:
At Explore Brighton Howell Area, we are committed to fostering an inclusive environment that embraces diversity and encourages collaboration among all individuals. We believe that innovation thrives when diverse perspectives come together, and we actively seek out opportunities to empower every voice within our community.
Accountability is at the heart of our mission; we hold ourselves accountable not just to each other, but to the communities we serve. We strive to ensure that our actions reflect our values, supporting an equitable space where all members feel safe and valued.
As visionaries, we look towards the future and commit to creating pathways that enable everyone to contribute to our goals and aspirations. We understand that integrity is essential in building trust, and we pledge to act transparently and ethically in all our endeavors.
Together, through collaboration, accountability, innovation, vision, and integrity, we will build an inclusive culture that celebrates and harnesses the unique strengths and backgrounds of every individual.
Discover The Brighton Howell Area:
Converging the essence of rural and urban into adventurous experiences
The Brighton Howell Area in southeast Michigan is in the center of it all, the main arterial highways of US 23, I-96, and M-59 run through it connecting this area to popular Michigan towns: Ann Arbor, Detroit, and Lansing. The area comprises seven communities: Brighton, Fowlerville, Hartland, Hell, Howell, Pinckney, and Whitmore Lake.
Historic downtown districts invite you to explore destination dining, boutique shops, and vibrant entertainment. Known as an outdoor playground, the surrounding area overflows with sights and scenes that inspire you. Plan your escape to our 50,000+ acres of parks, 123 miles of trails, 184 lakes, and 20 golf courses. Countless sports and recreation options call, and we have the answer.
Finish strong at one of the area’s specialty stores, which stand out from what you’ll find elsewhere. Then grab a pint and a bite from our local craft breweries, coffee shops, and eateries, which draw a following from afar yet make you feel right at home.
Howell Main Street is a winner of the 2018 Great American Main Street Award.