Explore Brighton Howell Area Introduces New Mobile Visitor Center

BRIGHTON, Mich. — A new Bronco is on the road this season and is turning heads and inspiring adventure across Livingston County. Explore Brighton Howell Area (EBHA) is proud to introduce its new Mobile Visitor Center, a custom-branded 2026 Ford Bronco Heritage Edition, designed to bring travel inspiration and information directly to visitors.

Wrapped with the EBHA logo, a website QR code, and graphics celebrating the region's outdoor character, the Bronco serves as a mobile ambassador for the Brighton Howell Area. “This investment helps us do what we do best—inspire visitors and residents alike to discover all the Brighton Howell Area has to offer,” said Mary Robinson, Executive Director of Explore Brighton Howell Area. “Built in Michigan, this vehicle will help us connect with travelers, promote local experiences, and share what makes our destination special. We are grateful to Brighton Ford for their partnership, outstanding service, and support in helping make this possible.”

Taking Visitor Services on the Road

The EBHA Mobile Visitor Center will serve as both a company vehicle and a fully equipped, pop-up visitor information hub. Whether parked at local events, regional festivals, or other high-traffic destinations, the Bronco will serve as an engaging outreach hub featuring:

• Explore Brighton Howell Area Visitors Guides, maps, and itineraries
• Information on local events, attractions, and experiences
• Branded giveaways and promotional materials
• Personalized travel recommendations and trip-planning assistance
• Interactive activities and contests

Built for Michigan Adventures

The Mobile Visitor Center will support outreach efforts across Livingston County and beyond, helping EBHA promote seasonal activities, signature events, and unique experiences while gathering visitor feedback to enhance future marketing initiatives.

A New Way to Explore

“We are excited to roll out this new way of engaging with visitors and residents,” said Tammy Kelly, EBHA Board Chair. “The Mobile Visitor Center allows us to extend our reach, strengthen community partnerships, and connect people with the places, experiences, and opportunities that make the Brighton Howell Area a great place to explore.”

Where You Will See It

The EBHA Mobile Visitor Center will be making appearances throughout the year at:

• Community festivals and signature events across Livingston County
• Outdoor recreation sites, parks, lakes, golf courses, and trails
• Regional travel shows and statewide tourism promotions
• Partner events and collaborative activations

Email us at info@explorebha.com to request the Mobile Visitor Center at your next event.

About Explore Brighton Howell Area

Explore Brighton Howell Area is the official destination marketing authority promoting and developing the visitor experience to targeted leisure, business and group travel segments for sustainable community economic growth and quality of place.