Explore Brighton Howell Area Launches Shining Star Organization Initiative

BRIGHTON, Mich. — Explore Brighton Howell Area (EBHA) is proud to announce the launch of its new CTA Shining Star Organization Program, an exciting enhancement to the Brighton Howell Area Certified Tourism Ambassador (CTA) Program, designed to recognize organizations that demonstrate a commitment to exceptional visitor service and community pride.

Organizations that certify at least 50% of their staff as Certified Tourism Ambassadors (CTAs) will earn the distinguished designation of CTA Shining Star Organization.Explore Brighton Howell Area’s Certified Tourism Ambassador Program supports area tourism by inspiring employees, volunteers, and community members to turn every visitor encounter into a positive experience, creating valuable memories that bring them back."Every interaction a visitor has with a guest or visitor will shape their perspective of our destination," said Mary Robinson, Executive Director of Explore Brighton Howell Area. "The CTA Shining Star Organization initiative will recognize organizations in our county that are investing in their teams to create welcoming experiences that encourage visitors to return and recommend the Brighton Howell Area to others."

Recognizing Excellence in Hospitality

Those who achieve CTA Shining Star Organization status will be recognized in the following ways:

• Recognition on their Explore Brighton Howell Area Partner Page
• A special Shining Star icon featured in the annual Visitor Guide
• A listing on the CTA Shining Star Organization webpage
• An exclusive CTA Shining Star Organization placard to display at their location

The initiative is open to organizations across Livingston County, including businesses, attractions, hotels, restaurants, nonprofits, municipalities, and other community partners that participate in the CTA Program.

How to Become a Shining Star Organization

Organizations can qualify by ensuring that at least 50% of their staff successfully complete the Certified Tourism Ambassador Program and maintain current ambassador status.Businesses and organizations interested in learning more about the Certified Tourism Ambassador Program or achieving CTA Shining Star Organization status can contact Caroline Emery, CTA, Partnerships/CTA Manager, at Caroline@ExploreBHA.com for additional information.

CTA Shining Star Organizations

Explore Brighton Howell Area is proud to launch the CTA Shining Star Organization with the following organizations dedicated:

• Hamlett Lavender Farm
• City of Howell
• City of Brighton
• Susan Pominville Art
• Livingston Diversity Council
• Greater Brighton Area Chamber of Commerce
• Hartland Area Chamber of Commerce
• Howell Area Chamber of Commerce
• Art Doing Good
• Livingston ESA Career Development Department
• 4-S Creations
• Christy Conn Consulting, LLC
• Work Skills Foundation

About Explore Brighton Howell Area

Explore Brighton Howell Area is the official destination marketing authority promoting and developing the visitor experience to targeted leisure, business and group travel segments for sustainable community economic growth and quality of place.