Explore Brighton Howell Area Certified Tourism Ambassador Program

Explore Brighton Howell Area’s Certified Tourism Ambassador (CTA) Program cultivates tourism by inspiring employees, volunteers, and community members to turn every visitor encounter into a positive experience.

The CTA Program is designed to train all tourism stakeholders to answer questions to ensure the visitor has the best possible trip. When visitors come to the Brighton Howell Area and leave with a positive experience, they’re more likely to return and share their experiences with others.

By offering regular certification sessions, we can ensure the entire area is engaged in supporting tourism.

Upcoming Classes:

Wednesday, September 30 | 12:00 - 3:00 | Brighton Police Department

Wednesday, November 4 | 9:00 am - 12:30 pm | Pinckney

Ready to host a private CTA class for your team or organization? Contact Program Manager Caroline Emery, CTA, at Caroline@ExploreBHA.com to schedule a private class for your group!

Ready to become a Certified Tourism Ambassador? Click the button below to create your account. Once your account is created, select “My Account” in the top-right corner and complete the “Enrollment Form” to register for an upcoming Brighton Howell Area (Livingston County) CTA class.

Sign Up To Be a CTA

Why Choose the Brighton Howell Area Certified Tourism Ambassador Program?

To learn more about this national program located right here in the Brighton Howell Area and the benefits it can offer to you, visit CTA Network Benefits to CTAs.

For Employers

Equip your team to confidently welcome visitors and represent the Brighton Howell Area. This one-time class is a powerful tool to invest in your staff, whether they are new or seasoned in their position. The CTA program gives employees local knowledge, customer service skills, and a network of tourism professionals to help create positive visitor experiences. Employers see increased customer satisfaction and guest scores when implementing the CTA program as a training tool for their entire staff.

To schedule a private training session for your staff, please contact the CTA Program Manager at Caroline@ExploreBHA.com.

For Employees

Build your local knowledge and customer service skills while earning a recognized tourism certification. CTA training helps you confidently answer visitor questions, recommend local experiences, and connect with other tourism professionals.

For Community Members

Everyone plays a role in creating a welcoming destination. CTA training helps community members better understand our local tourism industry, discover what the Brighton Howell Area has to offer, and become ambassadors for the place we call home.

The CTA program is an internationally recognized certification. Participants who complete the program earn the Certified Tourism Ambassador™ (CTA) designation, a professional credential that stays with them throughout their career in the Brighton Howell Area.

As an Accredited Provider, the Brighton Howell Area Tourism Ambassador Program awards the official CTA designation on behalf of the Tourism Ambassador Institute®.

Benefits of CTA’s

Learn More About the CTA Program

Who Should Enroll?

This certification is open to anyone who is directly or indirectly involved in the tourism industry or in serving locals and visitors (leisure travelers, business travelers, spectators, event attendees).

How Can I Become a Certified Tourism Ambassador?

To earn the CTA designation, all participants must attend a 4-hour classroom session that will cover four instructional modules including:

The Power of Tourism
Discovering the Brighton Howell Area
Knowing, Finding & Using Resources
Exceeding Customer Expectations

Upon successful completion of the program, participants will earn the Certified Tourism Ambassador® designation (you may use the CTA initials behind your name, e.g. Jane Doe, CTA), along with a certificate of completion and lapel pin.

An annual renewal process that includes continuing education is necessary to maintain your certification.

How Much does the CTA Program Cost?

There is a one-time non-refundable enrollment fee of $25 per person.

The annual certification renewal fee is regularly $20, or $10 with an early-bird discount.

Is Registration Required to Attend a CTA Class?

Yes, registration is required.

Ready to become a Certified Tourism Ambassador?
Click Here to create your account. Once your account is created, select “My Account” in the top-right corner and complete the “Enrollment Form” to register for an upcoming Brighton Howell Area (Livingston County) CTA class.

Testimonials

“One of the best things you can do for your staff and your community is to become a CTA (Certified Tourism Ambassador Network). It’s fun, and it connects you to a great group of people across the region! Join hundreds of people who are currently certified in Livingston County. You will spend a few hours in class, but end up with a lifetime of knowledge and resources.” -Denise Murray, CTA

“I had no idea what to expect from this certification class. I was very pleasantly surprised to learn so much about Livingston County I wasn’t already aware of, and the people in the class were all looking to make sure everyone knew how amazing our county is. Worth signing up for their next class!” – Nicolle Lasota, CTA

“I just spent this morning getting certified as a CTA for the Livingston County area (Explore Brighton Howell Area). Personally, I think we should all be ambassadors (certified or certifiable 8^) of our community, whether you live here, have a business, work, play etc. We all have a stake in promoting the area.” – Richard Lim, CTA

Explore Brighton Howell Area