Brighton Howell Area Tourism Ambassador Program

The Brighton Howell Area Tourism Ambassador Program is a multi-faceted program that serves to increase tourism by inspiring front-line employees and volunteers to turn every visitor encounter into a positive experience. When visitors have a positive experience they are more likely to return in the future and also share their experience with others.

Everyone benefits – the visitor, the industry, the local economy, and most importantly, the tourism ambassador.


March 23rd | 8:00 AM to 12:30 PM
📍: Cromaine Library | Hartland

April 19th | 8:00 AM to 12:30 PM
📍: Professional Concepts Insurance Agency (PCIA) | Brighton

To Sign-Up to become a Certified Tourism Ambassador, click the button below to create an account. Once your account has been created, access the “Enrollment Form” by going to “My Account” in the top right-hand corner of your screen. This form is how you sign up for upcoming Brighton Howell Area CTA classes.

Why Choose the Brighton Howell Area Ambassador Program?

For Employers:

Tourism is a big business not only in large cities but also in small communities around the world. Visitors spend money conducting business, touring attractions, or learning about the area’s history. This infusion of “new money” into the local economy often holds local tax increases at bay. It gives the Brighton Howell Area extra money to enhance its infrastructure—making the destination more appealing over time. As a result, destinations spend lots of money courting convention and leisure travelers.

But in reality, no amount of money can make up for a visitor having a bad experience, which negatively impacts the Brighton Howell Area brand and overall image as a destination.

The program teaches front-line employees and volunteers best practices and ensures that they understand their role in increasing tourism. The Brighton Howell Area Tourism Ambassador Program helps your front-line employees increase their knowledge of the area; provides answers to common questions received from visitors; and gives your front-line a chance to meet one another, learn from each other’s experiences and celebrate together!

For Employees and Volunteers

What separates the Brighton Howell Area Tourism Ambassador Program from other training programs is it’s a certification, not just training.  Employees and volunteers who complete the program receive a credential and accompanying initials that can be used behind the person’s name to denote their commitment to their profession as a Certified Tourism Ambassador™  (e.g., Jim Smith, CTA). 

The CTA logo may be used on your website and business cards/communications with approval.

As an Accredited Provider, the Brighton Howell Area Tourism Ambassador Program presents the official CTA designation on behalf of the Tourism Ambassador Institute®, the oversight body for the certification program. 

What’s in it For You?

  • Provides a meaningful credential
  • Increased business, higher tips
  • Builds valuable skills
  • Career Advancement
  • Networking opportunities
  • Receive regular advice & updates
  • Rewards and incentives*

Certified tourism ambassador members wearing pin in community.

Mary Robinson, Executive Director, and fellow Certified Tourism Ambassadors in Brighton. Mary will give you $10 towards your CTA renewal if she sees you out and about with your pin on.