Brighton Howell Area Certified Tourism Ambassador Program

Explore Brighton Howell Area’s Certified Tourism Ambassador (CTA) Program cultivates tourism by inspiring employees, volunteers, and community members to turn every visitor encounter into a positive experience. The CTA Program is designed to train front-line workers to answer questions to ensure the visitor has the best possible trip. When visitors come to the Brighton Howell Area and leave with a positive experience, they’re more likely to return and share their experiences with others.


October 18th | 9:00 AM to 1:00 PM

📍: Hampton Inn | Howell

October 26th | 9:00 AM to 1:00 PM

📍: Brighton City Police Department | Brighton

November 2nd | 4:00 PM to 8:00 PM

📍: LESA | Howell

To become a Certified Tourism Ambassador, click the button below to create an account. Once your account has been created, access the “Enrollment Form” by going to “My Account” in the top right-hand corner of your screen. This form is how you sign up for upcoming Brighton Howell Area (Livingston County) CTA classes.

Why Choose the Brighton Howell Area Certified Tourism Ambassador Program?

For Employers:

Tourism is a big business that provides a variety of jobs and economic development in the Brighton Howell Area. The Brighton Howell Area CVB aims to bring visitors to the area to keep tourism dollars in the community. As our area grows, every community member, from managers to maintenance, should be educated on welcoming visitors and supporting the local tourism industry. Think about it: no money can compensate for a bad visitor experience. At any point during a visitor’s trip, a negative encounter can severely impact the Brighton Howell Area’s brand and the overall image of the destination. Employees represent more than just the business’s brand; they depict the entire area. Sending your employees through this four-hour certification class is one way to ensure your team is equipped with the knowledge, skills, and customer service expertise that visitors expect.

The Certified Tourism Ambassador (CTA) Program helps your front-line employees increase their knowledge of the Brighton Howell Area, learn how to answer commonly asked questions from visitors, and gives your employees a professional network to join.

Assets as an Ambassador

The Brighton Howell Area Tourism Ambassador Program is not just a training session; it’s an internationally recognized certification. As the area grows and welcomes more visitors, the program is continuously enriched to further educate CTAs and community members. Employees and volunteers who complete the program receive a credential and an accompanying designation to denote their commitment as a Certified Tourism Ambassador™ (e.g., Jim Smith, CTA). This designation is specific to you; it will follow you through your career throughout the  Brighton Howell Area.

With approval, the CTA logo may be used on your website, email signature, and business cards/communications.

As an Accredited Provider, the Brighton Howell Area Tourism Ambassador Program presents the official CTA designation on behalf of the Tourism Ambassador Institute®, the oversight body for the certification program. 

  • Provides a noteworthy industry credential
  • Increased business and customer satisfaction
  • Builds valuable skills
  • Career Advancement
  • Networking Opportunities with your fellow CTAs
  • Receive regular advice & updates
  • Rewards and incentives*

Certified tourism ambassador members wearing pin in community.

Mary Robinson, Executive Director, and fellow Certified Tourism Ambassadors in Brighton. Mary or Caroline, CTA Manager, will give you $10 towards your CTA renewal if she sees you with your pin on outside your place of work.

Explore Brighton Howell Area in big white letters, bright blue sky on cover of magazine with gold star pin sitting on top.
2023 Visitor Guide with CTA Pin

Caroline Emery, CTA

Certified Tourism Ambassador / Partnerships Manager


[email protected]


517-548-1795 ext. 202


View Profile HERE